The “Baden-Baden Entrepreneur Talks” (BBUG) is considered the most important and highly profiled German institution to push the personal development of the next generation’s executive leaders forward. The dialog platforms are bringing top-decision makers from Germany’s business, politics and society together.

About 130 of the most influential German companies primarily coming from industry, but also from the sectors of banking, insurance, commerce, transport, media and communications – including almost all of the DAX 30 corporations as well as medium-sized global players – are among its members.

Hello future leaders! We took the chance to meet these experts in Baden-Baden on March 20. Together with Sebastian Herzog from Axel Springer hy GmbH – hy assists businesses with their digital and cultural transformation – our Managing Director Alexander Haid gave insights in the mobility ecosystem businesses from a start-up perspective. Once again, he impressed the audience by presenting the benefits of a connected aftermarket across the vehicle life cycle and the growing partner ecosystem.

BBUG is a program which revolves entirely around dialog and discussion – direct, personal and profound interaction with the guest speakers and among the participants themselves.

Since its foundation in 1955, more than 140 BBUG conferences have been hosted in Baden-Baden, and more than 250 conferences abroad. BBUG’s alumni-network of over 3,000 top-executives is the largest and most cross-sector alumni network in the German business world.