OBI+ is a company with a highly tech-influenced background. They work with lots of data analytics and felt since the very beginning there is one question no one in the market is asking, and that is… What to do with the data once customers get it? According to them, there were very few people who could answer that back then around 2016 – 2017. Everybody was so focus into getting data, but nobody knew what they needed this data for, and what use cases they would like to cover with it.
OBI+ shared with us some main pain points that their clients were having back then and how could they improve them with CARUSO data.